Bali facing asian competition

Sunset in Jimbaran

In 2012, Bali was ranked second best island in the world by the magazine Travel + leisure just behind Boracay in Philippines. Their ranking was based on standards as the quality of the tourism industry (hotels, tour operators, cruising, spa), the city level development and infrastructures running on the island.

Althought that ranking was encouraging for the region, Ida Bagus Ngurah Wijaya, president of the tourist office in Bali, insisted on the needs for Bali to strengthen their skills in the tourism industry in order to prevent from asian competitors threat.

There are plenty of dream destinations in the south east Asia. Malaysia, Vietnam, Cambodia, Thailand, Singapour and Philippines have all excellent infrastructures and abilities to be attractive in the tourism industry.

The president Ida Bagus Ngurah Wijaay reminded that the touristic strategy of Bali would tend to a tourism of quality and not quantity to preserve the natural environment, the local culture and lifestyle, roots of Bali’s attractiveness.

Resort Bali

Resort Bali

Local authorities want to work on different strategic axis. Local human resources, working in the tourism industry, must become, in short-term, a mainstay of the island strategy development.

Bali has numerous and qualified workers. However, efforts in education will have to be made to fit with world tourism industry standards. Being more qualified, more local workers could run hotel businesses. In fact high responsabilities functions are usually taken by foreign workers.

The whole transit and road network has been thought again. Three main projects should be achieved by 2013.

The Ngurah Rai international airport is expanded. The Dewa Ruci underpass will improve traffic around Kuta. To end with the road network program, a colossal toll highway in the eastern island, construction works in process, will link Nusa Dua, Ngurah Rai international airport and Benoa.

Improving traffic on the island will create added value to Bali’s attractiveness.

The president focuses on initiatives that should be made to developp luxury tourism.

For the APEC summit 2013, 1319 luxury rooms will be added to the existing rooms. The purpose is to developp high income hotel businesses and encourage a tourism of quality in Bali.

This summit will be the opportunity for Bali to promote its know-how in business and congress tourism.

21 heads of state and many journalists will attend in october. With such a mediatization, Bali is determined to show its competitors that it remains the best or one of the best attractive islands in south east Asia.

1 comment

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